Digital Marketing Consultants
Margaret River Attractions

Margaret River Attractions

Website & Search Analysis

The Capes Foundation, a division of the Margaret River Busselton Tourism Association (MRBTA), is committed to preserving and promoting the rich environment, history, and culture the Margaret River Region. The Capes Foundation have eight entrusted sites including Ngilgi, Lake, Mammoth, and Jewel Caves, as well as Cape Naturaliste and Cape Leeuwin lighthouses, Eagles Heritage, and Forest Adventures,

In 2021, bureau42 were engaged by The Capes Foundation to provide a deep-dive analysis on the current website traffic and search intent.


Develop a greater understanding of the differences within search behaviour between different target markets (WA holiday makers & East Coast tourists).


Informed website direction/UX based on actual search data and customer interest.


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